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Main Content

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Featured Article

A concept design for targeted marketing, where a person’s hand draws a red circle around a group of potential customers.

Targeting Niche Audiences in Your Marketing Campaigns

February 17, 2025 By Guest Contributor

Niche marketing is no longer just a buzzword—it’s a proven strategy for businesses looking to stand out and connect with their truly ideal customers. By zeroing in on specific groups, brands can craft messages that resonate, driving engagement and loyalty like never before. It’s a smarter way to cut through the noise … Continue Reading about Targeting Niche Audiences in Your Marketing Campaigns

Technology

Solar panels installed on the roof of a commercial building. There are other tall city buildings surrounding the roof.

Solar Accessories To Inspect During Maintenance

March 18, 2025 By Guest Contributor

Scheduling a specialist visit for your solar energy system allows you to adjust any components to better fit your business’ needs. Take time to … Continue Reading about Solar Accessories To Inspect During Maintenance

diversity and inclusion in technology

5 Promising Opportunities for Engineering Teams to Invest in Inclusive Growth

March 13, 2023 By Brittni Abiolu

Engineering teams play a crucial role in shaping the technological landscape of our world, and with that comes the responsibility to ensure that … Continue Reading about 5 Promising Opportunities for Engineering Teams to Invest in Inclusive Growth

Starting a Business

A young, smiling man in a plaid shirt and jeans standing in front of a big rig truck with his arms crossed.

Thinking of Going Solo? 4 Signs You’re Ready To Own Your Rig

March 18, 2025 By Guest Contributor

You’re the boss behind the wheel when you hit the road in your big rig. However, you’re not really in charge unless you’re an owner-operator. Do … Continue Reading about Thinking of Going Solo? 4 Signs You’re Ready To Own Your Rig

A smiling blonde woman wearing a patterned shirt opens a large cardboard box filled with food items in a kitchen.

4 Unique Business Ideas You Haven’t Thought of Yet

February 17, 2025 By Guest Contributor

Launching a business isn’t just about following trends—it’s about finding untapped potential and meeting market demands. Explore four unique … Continue Reading about 4 Unique Business Ideas You Haven’t Thought of Yet

Financing a Business

how to use binance

A Beginner’s Guide On How to Use Binance

December 14, 2021 By Brittni Abiolu

Cryptocurrencies have come a long way from the days when it was just something that people heard about but didn't really understand. Nowadays, cryptocurrency is a whole different story. Everyone knows what coins … Continue Reading about A Beginner’s Guide On How to Use Binance

home prices nova scotia

Why did home prices increase 39.5% in Nova Scotia during the pandemic?

July 6, 2021 By SBB Content Team

Amid a pandemic, high unemployment, and low household spending, Nova Scotia saw home prices increase by 39.5% from April 2020 to April 2021. Contrary to what you might expect, RBC Economics says that houses became … Continue Reading about Why did home prices increase 39.5% in Nova Scotia during the pandemic?

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Building a Team

A brunette woman wearing glasses and a white blazer smiles widely as she shakes a man's hand in an office.

How to Improve Your Small Business Hiring Process

December 16, 2024 By Guest Contributor

A person sitting across a desk with a laptop and mouse sitting on it sliding a paycheck forward with their hand.

Designing Fair Compensation Practices for New Hires

December 16, 2024 By Guest Contributor

A woman in a cubicle writing something on a clipboard. A man is to the left of her, talking on the phone.

How To Maximize Productivity in a Cubicle Workspace

November 12, 2024 By Guest Contributor

Growing a Business

Four people holding small wooden jigsaw puzzle pieces toward each other to loosely show how they could connect.

Tips for Ensuring Your Business Isn’t Dependent on Others

March 17, 2025 By Guest Contributor

A coffee shop owner in a suit standing behind the bar and discussing equipment and inventory with another professional.

Measuring Success After Opening a Coffee Shop

September 23, 2024 By Guest Contributor

A young man in a baseball cap browsing a hardware store’s aisle with a tablet in hand. He is taking notes as he shops.

Tips for Determining if a Piece of Equipment Is Necessary

August 13, 2024 By Guest Contributor

A small business owner is working on setting up a new pop-up shop for her restaurant. The shop's exterior is soft pink.

How Pop-Up Shops Can Enhance Small Business Growth

July 1, 2024 By Guest Contributor

Marketing a Business

A concept design for targeted marketing, where a person’s hand draws a red circle around a group of potential customers.

Targeting Niche Audiences in Your Marketing Campaigns

February 17, 2025 By Guest Contributor

Two businesswomen exchanging a business card—a classic example of a physical marketing tool still in use.

Physical Marketing Tools Modern Businesses Still Use

January 22, 2025 By Guest Contributor

A smiling woman wears a headset and sits at a desk near a laptop. A whiteboard and packaging supplies sit behind her.

6 Ways E-Commerce Businesses Can Engage With Customers

January 22, 2025 By Guest Contributor

A man and woman wearing grey shirts and black aprons are looking at a tablet. He is holding the tablet while she points.

Using Scent Marketing To Help Your Business Grow

October 18, 2024 By Guest Contributor

A close-up of an African American woman staring outside of a window, reflecting on something, with her arms folded.

Post-Trade Show Reflection: Key Questions To Consider

September 23, 2024 By Guest Contributor

A business professional is checking their email inbox. They received 5 notifications as digital envelopes fill the screen.

Email Etiquette: How To Send a Company-Wide Email

September 6, 2024 By Guest Contributor

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